Overview
Combined Spend Overview
Total Ad Spend
$3,711
Google + Meta + Bing
Total Impressions
723K
Across all platforms
Total Conversions
97
Website leads + calls
Phone Calls
41
From Google Ads
Deals Created
81
$307,736 pipeline
Blended CPL
$38.26
$3,711 / 97 conversions
Google Ads
Google Ads Performance
Spend
$2,136
Impressions
589,073
Conversions
70
Phone Calls
41
Cost / Conv
$30.51
| Campaign | Budget | Impr | CTR | Calls | Conv Rate | Conv | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|---|
| Event Services | $30/day | 2,253 | 7.99% | 9 | 19.44% | 35 | $7.71 | $269.71 |
| Search || M.M. | $10/day | 4,225 | 2.82% | 13 | 9.24% | 11 | $17.99 | $197.85 |
| Software Ads || M.M. | $5/day | 2,576 | 4.50% | 10 | 7.76% | 9 | $33.53 | $301.78 |
| Sports Activations | PMax | $10/day | 6,759 | 1.92% | 3 | 0.24% | 5 | $36.21 | $181.03 |
| Search | Sports Activations | $10/day | 2,027 | 4.49% | 2 | 3.30% | 3 | $151.41 | $454.22 |
| CASA | PMax | $10/day | 254,373 | 0.02% | 0 | 0.00% | 3 | $130.93 | $392.79 |
| Sales | Products | PMax | $5/day | 314,326 | 0.06% | 3 | 0.01% | 3 | $91.47 | $274.40 |
| Total | 70 | $30.51 | $2,136.05 | |||||
Keywords
Top Performing Keywords
| Keyword | Campaign | Match | Impr | Clicks | CTR | CPC | Spend |
|---|---|---|---|---|---|---|---|
| la photo party | Search || M.M. | Exact | 1,403 | 73 | 5.20% | $1.97 | $143.66 |
| photo booth rental | Event Services | Phrase | 432 | 56 | 12.96% | $3.08 | $172.48 |
| 360 photo booth rental | Event Services | Phrase | 284 | 31 | 10.92% | $2.71 | $84.01 |
| photo booth for party | Event Services | Phrase | 187 | 24 | 12.83% | $3.22 | $77.28 |
| event photo booth | Event Services | Phrase | 156 | 19 | 12.18% | $2.89 | $54.91 |
| la photo party services | Software Ads || M.M. | Broad | 1,208 | 47 | 3.89% | $4.12 | $193.64 |
Meta Ads
Meta Ads Performance
Spend
$843.52
Impressions
112,075
CTR
3.80%
Website Leads
20
CPL
$42.18
| Ad | Impr | Link Clicks | CTR | Leads | CPL | Spend |
|---|---|---|---|---|---|---|
| PBU 1 | 13,274 | 335 | 3.48% | 15 | $15.66 | $234.83 |
| PBU 5 | 9,375 | 203 | 4.53% | 5 | $30.11 | $150.54 |
| CASA REEL V2 | -- | 1,750 LPV | 6.36% | 0 | -- | $123.76 |
| INFINITE Ad | -- | 351 LPV | -- | 0 | -- | $123.29 |
| EXPLORER Ad | -- | 295 LPV | -- | 0 | -- | $104.26 |
| Sports Activations Traffic Ad | -- | 390 LPV | -- | 0 | -- | $92.84 |
| PBU 2 | -- | 13 LPV | -- | 0 | -- | $8.58 |
| PBU 3 | -- | 20 LPV | -- | 0 | -- | $5.42 |
| Total | 20 | $42.18 | $843.52 | |||
Top Creatives
Top 3 Meta Ad Creatives
PBU 1
15 leads
$15.66 CPL
335 clicks
$234.83 spend
PBU 5
PBU 5
5 leads
$30.11 CPL
203 clicks
$150.54 spend
CASA REEL V2
CASA REEL V2
1,750 LPV
6.36% CTR
$123.76 spend
Bing / Microsoft Ads
Bing Ads Performance
Spend
$731.88
Impressions
22,109
CTR
3.51%
Conversions
7
Cost / Conv
$104.55
| Campaign | Status | Impr | CTR | Conv Rate | Conv | Cost/Conv | Cost |
|---|---|---|---|---|---|---|---|
| Event Services | Paused | 7,028 | 3.67% | 1.55% | 4 | $84.41 | $337.63 |
| Software Ads || M.M. | Active | 10,099 | 4.04% | 0.74% | 3 | $81.43 | $244.29 |
| Search | Sports Activations | Paused | 4,982 | 2.23% | 0.00% | 0 | -- | $149.96 |
| Total | 7 | $104.55 | $731.88 | ||||
SEO
SEO Performance
Organic Keywords
1,147
Monthly Traffic
2,479
#1 Rankings
9
Top 10 Keywords
15
| Keyword | Position | Volume | Traffic % |
|---|---|---|---|
| photo booth camera | 1 | 2,400 | 16.34% |
| picture photo booth | 1 | 720 | 4.90% |
| photo booth | 5 | 40,500 | 4.47% |
| 360 photo booth for sale | 1 | 480 | 3.11% |
| best photo booth | 1 | 480 | 3.27% |
| photo booth buy | 1 | 320 | 2.18% |
| dslr photo booth | 1 | 260 | 1.81% |
| photo booth machine | 1 | 720 | 4.90% |
| photo booth for events | 3 | 1,000 | 2.48% |
| 360 photo booth buy | 1 | 210 | 1.43% |
| la photo party | 1 | 170 | 1.16% |
| photo booth products | 2 | 480 | 2.17% |
| booth by demand | 4 | 170 | 0.52% |
| photo booth app | 7 | 3,600 | 1.10% |
| photo booth for sale | 8 | 4,400 | 0.87% |
SEO Insight: LAPP ranks #1 for 9 high-value keywords including "photo booth camera" (2,400 monthly searches) and "photo booth machine" (720 monthly searches). The #5 ranking for the ultra-competitive "photo booth" keyword (40,500 monthly searches) drives significant organic traffic. These organic rankings are directly contributing to deal creation, with 8 HubSpot deals ($44,649) attributed to organic search in August.
HubSpot CRM
HubSpot Deal Attribution
12
$65,100
Paid Search (Google)
8
$44,649
Organic Search (SEO)
17
$95,209
Website Direct
10
$490
Email Marketing
1
$7,249
Referral
33
$95,039
Offline / CRM
Total Deals Created in August
81
$307,736
Total Pipeline Value
All Deals Created (Events & Products)
| Contact | Amount | Source | Traffic Source | Detail |
|---|---|---|---|---|
| Mona Vanns | $10,000 | Offline | Offline sources | CONVERSATIONS / Email |
| Tasha Silverman | $5,000 | Organic | Organic search | Google (SSL) |
| Nondie Sebastian | $5,000 | Offline | Offline sources | EXTENSION |
| Kevin Lang | $49 | Email marketing | Labor Day Sale 2026 | |
| Lizbeth Miscles | $3,800 | Direct | Paid search | event services / la photo party |
| Kevin Lang | $49 | Email marketing | Labor Day Sale 2026 | |
| Stephanie Strine | $4,100 | Organic | Organic search | Google (SSL) |
| Mike Gifford | $5,000 | Offline | Offline sources | SALES |
| Luis Turcios | $2,500 | Offline | Direct traffic | laphotoparty.com/ |
| Magic Booth | $49 | Offline | Direct traffic | laphotoparty.com/ |
| Justine Scarfone | $1,500 | Offline | Offline sources | EXTENSION |
| Nancy Axel | $9,900 | Offline | Offline sources | IMPORT |
| Alexis Areias | $3,000 | Organic | Organic search | Google (SSL) |
| Elizabeth Charles | $49 | Offline | Direct traffic | laphotoparty.com/ |
| Derrick Collins | $49 | Email marketing | Products Holiday 25 | |
| Derrick Collins | $49 | Email marketing | Products Holiday 25 | |
| Hallia Baker | $1,750 | Offline | Offline sources | EXTENSION |
| Josh Walker | $49 | Offline | Direct traffic | laphotoparty.com/photo-b... |
| David Miller | $0 | Offline | Direct traffic | laphotoparty.com/ |
| Josh Walker | $49 | Offline | Direct traffic | laphotoparty.com/photo-b... |
| David Miller | $0 | Offline | Direct traffic | laphotoparty.com/ |
| Momentophotobooth | $49 | Offline | Direct traffic | laphotoparty.com/photo-b... |
| Michelle Montague | $12,000 | Organic | Direct traffic | laphotoparty.com/photo-b... |
| Kevin Lang | $49 | Email marketing | Labor Day Sale 2026 | |
| Heather Knauf | $49 | Offline | Offline sources | IMPORT |
| Giancarlo Scuderi | $2,500 | Offline | Offline sources | EXTENSION |
| Alexa Wittelsberger | $3,500 | Direct | Direct traffic | laphotoparty.com/ |
| Kevin Lang | $49 | Email marketing | Labor Day Sale 2026 | |
| Mia Mastrandrea | -- | Paid Search | Paid search | sports activations / branded |
| Genesis Maple | -- | Organic | Organic search | Google (SSL) |
| Alize Farhat | -- | Paid Search | Paid search | event services / la photo party |
| Stephanie Coronado | $5,000 | Offline | Offline sources | CRM_UI |
| 2 records | $18,700 | Offline | Offline sources | EXTENSION |
| Harris Peng | $49 | Offline | Organic search | Google (SSL) |
| Debbie Brandel | $2,355 | Offline | Offline sources | CONVERSATIONS / Email |
| Marissa McKendall | $2,750 | Offline | Offline sources | EXTENSION |
| Mina Connery | $2,000 | Paid Search | Paid search | event services / photo rental |
| Sonnie Sallberg | $8,000 | Offline | Offline sources | CRM_UI |
| Jake Pratt | $49 | Email marketing | CASA Pre-Launch | |
| Jake Pratt | $49 | Email marketing | CASA Pre-Launch | |
| Andrew Robinson | $49 | Offline | Offline sources | IMPORT |
| Liam Phin | $1,098 | Offline | Offline sources | INTEGRATION |
| Sydney (NBCUniversal) | $2,150 | Offline | Offline sources | CONVERSATIONS / Email |
| Zora LeMaile-Stovall | $18,000 | Organic | Direct traffic | laphotoparty.com/event-se... |
| Samantha Goldstein | -- | Paid Search | Direct traffic | l.laphotoparty.com/event-s... |
| Rachel Ash | -- | Direct | Paid search | event services / la photo party |
| Catalina Cano | $3,100 | Offline | Offline sources | EXTENSION |
| Michelle Gelman | $299 | Offline | Direct traffic | meetings.hubspot.com |
| John Thomas | $49 | Email marketing | CASA Pre-Launch | |
| Super Admin1 | $799 | Offline | Offline sources | IMPORT |
| Super Admin1 | $799 | Offline | Offline sources | IMPORT |
| Super Admin1 | $799 | Offline | Offline sources | IMPORT |
| branding@lenscapeco | $49 | Offline | Offline sources | INTEGRATION |
| Christian Tenekedes | $49 | Offline | Offline sources | INTEGRATION |
| Ben Atkinson | $1,098 | Offline | Offline sources | IMPORT |
| Nikki Ludwig | $6,000 | Paid Search | Paid search | event services / 360 photo booth |
| erinf@mirroredmedia | $6,000 | Offline | Offline sources | EXTENSION |
| Kenneth McSpadden | $15,000 | Paid Search | Direct traffic | laphotoparty.com/photo-b... |
| Noeru Sasaki | $4,000 | Offline | Offline sources | CONVERSATIONS / Email |
| Sarah Bugarin | $4,000 | Direct | Paid search | glendale |
| Adi Wilk | $81,000 | Direct | Direct traffic | laphotoparty.com/contact... |
| Haya Moments | $49 | Offline | Offline sources | CONVERSATIONS / Email |
| Ashley Bailey | $0 | Offline | Direct traffic | m.laphotoparty.com |
| Anna Urrabazo | $7,249 | Referral | Referrals | wp.titan.email |
| Stacie Lindenbaum | $2,000 | Offline | Offline sources | CONVERSATIONS / Email |
| Matt Nehring | $49 | Offline | Offline sources | INTEGRATION |
| LATOYA BONNER | $49 | Email marketing | Tips & Tricks Drip | |
| Super Admin1 | $1,098 | Offline | Offline sources | IMPORT |
| jojo Alvarez | $1,650 | Offline | Paid search | event services / la photo party |
| Christian Tenekedes | $49 | Offline | Offline sources | INTEGRATION |
| Freddy Hernandez | $30,000 | Paid Search | Paid search | sales-performance max-1 |
| Jeinnymar Urbina | $49 | Offline | Direct traffic | m.laphotoparty.com |
| Christopher Barreto | $49 | Offline | Direct traffic | meetings.hubspot.com |
| Caramia Gonzalez | $269.10 | Offline | Direct traffic | laphotoparty.com/photo-b... |
| Chrissy Fischer | $2,500 | Organic | Organic search | Google (SSL) |
| Amy McAndrew | $2,500 | Offline | Offline sources | IMPORT |
| Shaw Muraviov | $4,000 | Offline | Offline sources | EXTENSION |
| Emean Eldaour | $49 | Offline | Offline sources | INTEGRATION |
| Vanessa Malevski | $49 | Offline | Direct traffic | laphotoparty.com/ |
| Sissy Davidson-Baker | $2,650 | Paid Search | Paid search | event services / booth by demand |
Client-Attributed Deals (LAPP Team)
Below are the 12 deals the LAPP team has attributed to marketing efforts. All are marked as "Direct" channel on their end.
| Date | Amount | Deal Name | Contact | Status | Rep | Type |
|---|---|---|---|---|---|---|
| Aug 7 | $30,000 | Oracle Tech Conference | Freddy Hernandez | Quote sent | Evan | Events |
| Aug 7 | $1,650 | 50th Bday Nomad | jojo Alvarez | Quote sent | Evan | Events |
| Aug 13 | $4,000 | Loyola Chicago | Sarah Bugarin | Quote sent | Evan | Events |
| Aug 13 | $15,000 | The Kenny Show - New Deal | Kenneth McSpadden | Waiting | Chad | Products |
| Aug 14 | $6,000 | Cornerstone 360 AZ | Nikki Ludwig | Quote sent | Evan | Events |
| Aug 18 | -- | Homecoming Tailgate | Rachel Ash | Waiting | Daniel | Events |
| Aug 18 | -- | Samantha Birthday Party | Samantha Goldstein | Waiting | Daniel | Events |
| Aug 18 | $18,000 | NMSDC Conference | Zora LeMaile-Stovall | Quote sent | Evan | Events |
| Aug 20 | $2,000 | Basketball Activation | Mina Connery | Quote sent | Evan | Events |
| Aug 20 | -- | Grand Opening Ceremony | Alize Farhat | Quote sent | Daniel | Events |
| Aug 20 | -- | Grand Openings Students 2026 | Mia Mastrandrea | Waiting | Daniel | Events |
| Aug 24 | $49 | PBU Weekly | Elizabeth Charles | Won | Chad | Products |
| Total Client-Attributed | $76,699+ | |||||
Attribution Gap (Bing): HubSpot does not natively integrate with Microsoft/Bing Ads, so the 7 Bing conversions in August ($731.88 spend) are not reflected in HubSpot's deal attribution. These conversions likely appear as "Direct Traffic" or "Offline Sources" in HubSpot.
SEO Attribution: 8 deals ($44,649) show "Organic Search" as the original source. However, many "Direct Traffic" deals came through organic landing pages (e.g., /photo-booth, /event-services). The true SEO contribution to pipeline is likely higher than what HubSpot attributes.
Client vs. HubSpot Attribution: The LAPP team attributed 12 deals to marketing. HubSpot traffic source data shows at least 20 deals traceable to paid search, organic search, or website traffic. The gap suggests some deals the team categorized as "Direct" actually originated from ad clicks or organic search sessions.